Cannabis Flower: A Guide to Aromas, Effects, and Consumption

There’s something timeless about cannabis flower. It’s the heart of the plant — the purest expression of its aromas, flavors, and effects. For the canna-curious, rediscovering cannabis flower offers a chance to engage with the plant in its most natural form, from the earthy scent of fresh buds to the soothing ritual of preparation. In this blog, we’ll dive into everything you need to know to get started (or restarted!) with flower.

 

What is Cannabis Flower?

Cannabis flower is where it all begins. It’s the smokable, aromatic part of the plant — the buds that pack all the magic of cannabis into a compact, resin-covered package. When people talk about rolling a joint, packing a bowl, or filling a vape, they’re talking about flower.

But not all flower is created equal, and that’s part of what makes it so exciting. You’ve got indica, often known for its relaxing, body-focused effects; sativa, which tends to bring a more uplifting, energetic vibe; and hybrids, which offer a little bit of both.

Each type has its own unique characteristics, shaped by cannabinoids and terpenes, the natural compounds that give flower its effects, aroma, and flavor. However, it’s important to note that almost all strains of modern cannabis are hybrids, but we still use those terms to help consumers know what they’re getting.

 

Why Choose Flower?

  • A Natural Experience

Flower is as close to the plant as it gets — no extra processing, no additives. Just pure, fragrant buds packed with the plant’s natural cannabinoids and terpenes. If you’re looking for an authentic way to connect with cannabis, flower is where you’ll find it.

  • Endless Variety

One of the joys of flower is the sheer variety. From strains that energize to those that help you unwind, there’s something for every mood, need, and occasion. Plus, with countless flavor profiles and aromas, exploring flower is like discovering a world of endless possibilities.

  • Customizable Dosing

Flower puts you in the driver’s seat when it comes to dosing. Unlike edibles or concentrates, where effects can sometimes sneak up on you, flower offers a more immediate experience. You can take a puff or two, see how you feel, and decide if you want more. It’s an easy way to find the perfect balance for your needs.

  • A Feast for the Senses

There’s an undeniable beauty to flower — the vibrant colors, frosty trichomes, and intricate textures. Add in the rich, earthy aroma when you open a jar, and it’s a full sensory experience. Preparing and enjoying flower is as much about the journey as it is about the destination.

 

Consumption Methods for Flower

  • Smoking: The Classic Approach

Rolling up a joint, packing a pipe, or lighting up a bong—these are the tried-and-true methods of enjoying flower. Smoking is a simple, direct way to experience the full flavor and effects of your chosen strain. It’s great for sharing with friends or simply unwinding solo.

  • Vaping: A Smoother Alternative

For those who want to enjoy the essence of cannabis without the harshness of smoke, vaping flower is a fantastic choice. Using a dry herb vaporizer heats the flower just enough to release its cannabinoids and terpenes without combustion, which can offer a cleaner experience and heightened flavor. Plus, it’s a discreet option that’s easy to take on the go.

  • Infusing: Bringing Flower Into the Kitchen

If you’re feeling adventurous, you can use flower to create your own cannabis-infused oils, butter, or teas. This opens the door to making edibles or crafting a soothing cup of herbal tea. Infusing takes a little patience, but it’s a rewarding way to personalize your cannabis experience and tap into its culinary potential.

 

How to Choose the Right Flower for You

Finding the perfect cannabis flower can feel like an adventure, especially when there’s so much to explore. Whether you’re new to cannabis or making a return, the key is to take it slow, stay curious, and let your preferences guide the way. Here are some tips to help you choose the right flower for your journey.

  • Start Low & Go Slow: Begin with a small amount and see how it feels. You can always add more later, but you can’t undo overdoing it.
  • Balanced THC: CBD Ratios: Strains with a mix of THC and CBD can offer a more mellow introduction, balancing relaxation with clarity.
  • Experiment With New Strains: Once you get comfortable, don’t just stick with what you know — explore strains with different terpene profiles to find something fresh and exciting.

 

Choosing the right flower is all about understanding what works for you. Take your time, explore your options, and don’t be afraid to ask your local budtender for advice. They’re there to help you find your perfect match.

 

Rediscover Cannabis Flower with Root & Bloom

Cannabis is an experience, a connection, and a journey waiting to be explored. Doesn’t matter if you’re just starting out or coming back to it after some time away, flower offers endless opportunities to discover the perfect fit for your lifestyle, mood, and preferences.

At Root & Bloom, we take pride in cultivating premium, craft cannabis flower that showcases the plant at its best. Our commitment to quality and care means every bud is packed with rich aromas, vibrant flavors, and effects you can trust.

Find Root & Bloom products near you, and discover (or re-discover) all that nature has to offer.

The contents of this blog are intended for informational purposes only. Always seek the advice of a physician or other qualified healthcare provider with any questions you may have regarding a medical condition.

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© 2025 Root & Bloom • All Rights Reserved • Website by PufCreativ
© 2025 Root & Bloom • All Rights Reserved
Website by PufCreativ

Peter Sison

VP, Sales

Peter Sison has spent much of his career in education, from Merrimack College to The College Board, and there is one thing he is excellent at spotting: potential.  As a director of recruitment and enrollment, Peter believed in making higher education accessible to all students, helping them to realize their dreams.   As our sales manager, that means he’s not only interested in selling our products, but also supporting our clients and customers.  Peter builds the comprehensive partnerships essential for distributing our gorgeous flower and extracts, and his mission is to get Root & Bloom on a shelf near you.

Peter Deacon

Director of Facilities

We’ve brought Nature Herself indoors in our facility, and you can imagine that would require a lot of upkeep.  Peter Deacon is tasked with keeping our utopian microcosm in top notch shape, from the misters to the ventilation to the lights to the extraction equipment.  Our commitment to sustainability and low impact on our community means we built our facility to spec and to scale, and Peter knows it all back to front, bringing more than a decade of experience of lead tech and maintenance management experience.  With an impeccably maintained facility, Peter makes sure we grow impeccable plants. 

Brad Kutcher

Founder

With decades of experience building companies, Brad is a steady and seasoned businessman with deep roots in the community.  Brad is the president of his own general contracting and development firm (BradKu) with over thirty years in business.  He works extensively in residential and commercial development and specializes in large, multi-faceted projects; he has successfully developed commercial projects such as national pharmacy chains, local banks, healthcare offices, and commercial office space build-outs.  Brad’s revenues in 2018 topped $5.4 million and he employs and manages over 100 workers and subcontractors on a weekly basis.

With a reputation for going beyond cookie-cutter basics and being dedicated to his craft, Brads business acumen, sense of fairness, and quality of work has led him to successful partnerships with local communities and municipal boards, who all know that when Brad makes a promise, he keeps it.  His steadfast integrity is the backbone for Root & Bloom, allowing our innovation and creativity to flourish.

George Haseltine

Founder

George is a natural-born entrepreneur and disruptor looking to expand the cannabis industry, and he has been dreaming about opening Root & Bloom for a long time.  Fascinated by the power and potential of cannabis since childhood, George was ready to go when cannabis legalized and cultivation and production hit the mainstream. 

Having founded two residential construction and development companies that have yielded over $100 million in revenue, and always staying at the forefront of technology and innovation, George was able to use his knowledge and experience to have a hand in building our facility from the ground up. And George doesn’t only build companies, he builds- and retains- teams of smart, motivated, successful employees.

Cannabis cultivations and manufacturing is on the brink of leaping from old-fashioned farming to state-of-the-art production.  With his finger on the pulse of technology, and with a passion for sustainability and innovation, Root & Bloom is poised to capitalize on this unique moment with George at the helm.

Jennifer Kealy

Compliance

In the honeymoon after legalization, cannabis regulations have been changing constantly.  From expanding their reach to becoming more minute and specific, here in Massachusetts keeping track of compliance regulations is a full-time job.  Good thing we have Jennifer Kealy, who stays so on top of legislation that regulators call her for advice.  Compliance doesn’t just mean licensing, Jennifer makes sure that our equipment and products are up to code, every day.  Strict regulations means strict oversight, but it also means constant improvement through data analysis and collaboration between teams. Having served as the vice president of operations at Mindful and going on to helm her own consulting firm, Jennifer has truly found her place in the cannabis world and has earned respect in the industry. With her holistic approach to our multi-faceted business, she makes it all look easy. 

Raysa Mateo

Human Resources

Whatever our team has going on, they can rest easy knowing they have Raysa in their corner!  She brings an exceptional history as a senior human resources generalist in the food industry, and has been integral in establishing our inclusive and equitable workplace culture.   From settling in new hires to being an advocate, Raysa takes care of our team so that they can focus on their cannabis artistry.  We want our headquarters to be the best place to work, a place where we celebrate each other’s skills and aspirations; Raysa makes that happen.

William Windham

VP of Cultivation

William’s expertise spans all facets of cultivation, but for all his large-scale experience at Mindful in Colorado, he stays plant-focused, making sure they each get personal attention.  At Mindful, William tended 80,000 square feet of canopy, harvesting 3,700 plants every week; that’s a LOT of nurturing, and it results in extraordinary flower.  But his mastery doesn’t end with the harvest; William has been developing a data-driven process for drying and curing, and focuses on trichome production, development, and preservation. Trichomes are what hold the delicious terpenes and soothing cannabinoids, and can get lost in the preservation process; by focusing on containing their goodness, William maximizes the capabilities of our cannabis.  We asked William what his absolute ideal growing facility would have and look like, and then we went ahead and built it to coax him out here to New England.  You’ll love the difference his trichome treatment makes in our products!

Spencer Sovik

Cultivation Manager

You may know Spencer by reputation from his work in the legacy and underground markets, but it when he became the head of cultivation at Bask in 2014 that he really became known in his field. He took Biodiesel, the hybrid strain highly-prized amongst cannabis connoisseurs, and made it even more dependable: he grew it with a THC level of 27.6% over the course of two years, with a variance of 3.7%. That is the level of knowledge and precision we get to enjoy with Spencer around. He tends to his plants with as much love as cutting-edge research, infusing his propagation methods with knowledge of genetics, cannabis tissue culture, and phenotype selection. He’s got curiosity, drive, initiative and experience. 

We snapped Spencer up and gave him the freedom to be our plant-whisperer as only he can be.  Spencer hand-selects our species and strains for terpenes, cannabinoids, and exquisite sensory experience; and he knows how to bring out their best.  If you know him, you’re excited we’ve got him. If you don’t know him yet, try his flower and you’ll wonder how you ever lived without him.

Angelo Pietrosanti

Extraction/Manufacturing

Angelo is an award-winning cannabis extractor and product manufacturer with a background in biotech. He had our ear when designing and installing our state-of-the-art labs, and with his nearly a decade of lab management experience he’s ready to take the abundance of our raw plants right down to their most basic components and oils. Crafting products that deliver consistent experiences is his specialty, and it all comes down to his fine-tuned process. With a history of upgrading labs for compliance and building and leading round-the-clock teams, Angelo’s approach is based in creativity and building a community and culture. 

Justin Hunt

Manufacturing Manager

Justin started his career in cannabis in an entry level position with both feet on the ground, but it wasn’t long before rocketed to the top of the class. In a small growing facility, he quickly tripled their yield and stood out with his imaginative products. Rising through the ranks to production manager, he led teams to first place in 2020 in The Rooster THC Classic and received other accolades for his products. Justin’s knowledge of cannabis extraction and processing is encyclopedic and always growing. From solventless extractions to inhalable concentrates to edibles, Justin knows just the right way to bring out the potential in our plants. You’ll be delighted with what he puts on the menu, stay tuned!

Katie Bell

Financial Controller

Katie is an obvious choice to take care of our finances: as an avid thrift-store treasure-seeker, she lives and breathes frugality, creativity and sustainability.  But don’t be fooled by the steez, Katie has 15 years of hardcore accounting experience under her belt, and her put-together nature also applies to managing our money, keeping those growlights on, and generating revenue for more.  Growth-oriented and a veteran of both start-ups and established corporations, Katie brings the creativity and savvy we need to navigate the market and our aspirations as we revolutionize the cannabis industry.

Kyle Teixeira

Chief Operating Officer

We didn’t just hire Kyle because he’s had an outstanding career at Cedars Foods and Nestlé and therefore knows snacks.  We love him because he was able to manage over 700 people across three different facilities, taking it upon himself to ensure that everyone knew they were a valued member of the team, because good business thrives in good relationships.  Supervision at that level takes extraordinary management skills and heart, which is exactly what we need to take our concepts and ideas and bring them to market as products and experiences tailored just for you.  Under his leadership in his previous position, 6 operations he commissioned resulted in 900,000 saleable units every single week, so he’s ready to take on our own aspirations here at Root & Bloom. He’s an expert in food-grade manufacturing techniques and regulations and is ready to oversee our state-of-the-art production lines.  Kyle’s not just the guy that looks after day-to-day operations and maximizes our operational functions, he’s the guy that makes sure everyone at the table gets heard.   He’s constantly looking for new ways we can improve our production and our business, but Kyle believes the key strategy is in managing our teammates; he always brings out our best.

Zoë Cohen

VP, Marketing/Communications

Zoë is passionate about making the magic of cannabis accessible to everyone – and ensuring that opportunities in the industry are open to all. Cannabis is an industry that is still taking shape, and Zoë is taking the lead by building change into the very culture of Root & Bloom, taking it upon herself to obliterate the notion that cannabis production will always be a “boys’ club.”  With vision and dexterity, Zoë is using her 20 years of experience helping innovators and disruptors find their voices and their markets to stamp our own brands and identity with a singular vibe. 

With her background in non-profits and education, Root & Bloom’s place in the community is particularly important to her. Cannabis should never be intimidating, and when it comes to bringing our products to the masses, Zoë is all about the goods, not the hype.

Corey Smigelski

President

Our industry depends on nature, which can never be completely controlled; with so many moving parts and variables, you need someone in leadership with a cool, level head, like a pilot.  Corey is our guy.  His track record includes not only over a decade in executive leadership, but also making time to give back to his community as a volunteer.  He cares, and not just about the bottom line.   

With a passion for product development, Corey’s expertise includes strategic financial leadership, cultivating outstanding sales and marketing teams, and driving business growth.  He comes to us after being a general manager and partner in Goddard Inc, where they specialize in the design of medical equipment and industrial robots, giving him a keen eye for our lab equipment, its function in testing and production, and the future of cannabis and biotech.  Corey is an innovator and entrepreneur who sees endless potential in cannabis and was ready to get involved on the ground floor.  

In his decade with Goddard, Corey’s guidance facilitated their growth from $1.8 million to $8 million; you can’t do that without building strong relationships and trust with your team, your clients, and your community.  He’s also an actual pilot. A real one, with the attention to detail and accuracy that comes with that title. With our very own facility built to scale, Corey is just the one to guide our growth as a company, setting the standard for excellence.

Tom Regan

CEO

Tom understands where we’re coming from, where we’re headed, and what we’ve got to do to get there. While his specialty is helping businesses create lasting ties with their communities and consumers while achieving their growth objectives, it’s his generosity with his own knowledge and experience that truly makes him an outstanding leader. He’s innovative; he’s grounded; of course he is; he’s a New Englander.

Coming from a career in tech startups and Cisco Systems, and with a passion for building teams and growing companies, Tom was excited to learn cannabis inside and out. You might think the architect of billion-dollar deals might not be interested in things like extraction techniques or beneficial bugs, but Tom is committed to balancing the corporate world with a deep appreciation of the craft. 

A pioneer in his field, Tom took Mindful in Colorado from growing and extracting to distributing and retailing. It is a testament to his knowledge and passion for the industry that he became a consultant for aspiring growers, and after selling Mindful to a large national cannabis company, we were honored to have him join Root & Bloom.

Devoted to his team, Tom celebrates their knowledge of cultivation, nutrition, organic practices and data analysis and is always eager to dispel myths about his industry. If there can be a corporate CEO with a startup spirit, that’s Tom Regan. His strategic vision will position us for success, but it’s his passion for the industry, process and people that will put our stamp on the market as the purveyor of the finest cannabis products available.